Extremely hardcore

No social network lasts forever, but even I didn't think Twitter could go down quite this quickly. It's been a wild and even more irresistably addictive couple of weeks on there, ever since Elon entered the building with his sink and proceeded to make that metaphor into action-verb reality.

Perhaps the bird site will pull through. In the meantime, this space is my backup plan. It's been more than two years since my last post (thank you faithful subscribers who most likely forgot you subscribed) and I've been meaning to come back to it (so thank you Iron Man for being a forcing function, I guess).

Follow here for short but slightly more than 240-character posts, links to recent writing, interviews, events, plus recommendations of things I'm reading, watching, listening to, etc.

Hit the green button at the bottom of this page if you'd like copies in your inbox. Post with lots of good stuff coming soon. This publication will continue to be irregular, but I promise it'll always be free, include quality Zuka content, and no sinks.

For those who have healthy news consumption habits and thus are not familiar with the reference in the title of this post, here is what the owner of Twitter sent to his remaining 3,000 employees Wednesday, November 16, 2022: 

Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore. This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade. Twitter will also be much more engineering-driven. Design and product management will still be very important and report to me, but those writing great code will constitute the majority of our team and have the greatest sway. At its heart, Twitter is a software and servers company, so I think this makes sense. If you are sure that you want to be part of the new Twitter, please click yes on the link below: forms.gle Anyone who has not done so by 5pm ET tomorrow (Thursday) will receive three months of severance. Whatever decision you make, thank you for your efforts to make Twitter successful.